ISBN : 9781032434056
Author : Carsten Lange
Publisher : Chapman and Hall/CRC
Year : 2024
Language : English
Type : Book
Description : This textbook is a comprehensive guide to machine learning and artificial intelligence tailored for students in business and economics. It takes a hands-on approach to teach machine learning, emphasizing practical applications over complex mathematical concepts. Students are not required to have advanced mathematics knowledge such as matrix algebra or calculus. The author introduces machine learning algorithms, utilizing the widely used R language for statistical analysis. Each chapter includes examples, case studies, and interactive tutorials to enhance understanding. No prior programming knowledge is needed. The book leverages the tidymodels package, an extension of R, to streamline data processing and model workflows. This package simplifies commands, making the logic of algorithms more accessible by minimizing programming syntax hurdles. The use of tidymodels ensures a unified experience across various machine learning models.