Book
Fashion Marketing in Emerging Economies Volume I: Brand, Consumer and Sustainability Perspectives
ISBN : 9783031073250
Author : Frederica Brooksworth
Publisher : Palgrave Macmillan
Year : 2023
Language : English
Type : Book
Description : Over the past few decades emerging markets have experienced an increased share of global manufacturing service within the fashion industry, coupled with an increasing market share, particularly for women’s mid-market apparel. In order for fashion firms to succeed in these markets it is crucial to gain an understanding of the state of the industry, macro-environmental factors, traditions and religious beliefs. A one-size-fits-all approach to global fashion marketing strategy now requires a step-change; fashion firms require dedicated strategies which fit the need of the fashion brands that are operating or seeking to operate within emerging markets.
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