Book
Brand Management: Co-creating Meaningful Brands
ISBN : 9781529616972
Author : Michael Beverland
Publisher : Sage Publications
Year : 2024
Language : English
Type : Book
Description : Introducing students to contemporary brand management and innovation with a focus on how companies and consumers interact and co-create brands today, the Third Edition of this popular textbook continues to provide equal focus on theory and practice with all new case studies and examples from brands around the globe.
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