ISBN : 9780367494667
Author : Guy Masterman
Publisher : Routledge
Year : 2022
Language : English
Type : Book
Description : This book provides students and event managers with an insight into the strategic management of sports events of all scales and types, from international mega-events to community sport. Introducing key theory and best practice, it offers a practical, step- by-step guide to planning, organizing, managing and evaluating events