Book
Social Media Analytics in Predicting Consumer Behavior
ISBN : 9781032059914
Author : Selay Ilgaz Sumer
Publisher : Crc Press
Year : 2023
Language : English
Type : Book
Description : Information is very important for businesses. Businesses that use information correctly are successful while those that don’t, decline. Social media is an important source of data. This data brings us to social media analytics. Surveys are no longer the only way to hear the voice of consumers. With the data obtained from social media platforms, businesses can devise marketing strategies. It provides a better understanding consumer behavior. As consumers are at the center of all business activities, it is unrealistic to succeed without understanding consumption patterns.
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