Book
Social Media Measurement and Management Entrepreneurial Digital Analytics
ISBN : 9781032247861
Author : Jeremy Harris Lipschultz
Publisher : Routledge
Year : 2025
Language : English
Type : Book
Description : This revised and updated textbook applies a critical and practical lens to the world of social media analytics. Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic tools, and best practices in an accessible volume for students and practitioners of social media communication.
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