ISBN : 9780815350927
Author : Vladimir Antchak
Publisher : Routledge
Year : 2020
Language : English
Type : Book
Description : Table of Contents Chapter 1: Event Design Unpacked Chapter 2: Events as an Experience Industry Chapter 3: Event Experience Chapter 4: Storytelling and Event Concepting Chapter 5: Atmospherics and Servicescapes Chapter 6: Five Senses in Event Design (by S.Jones and V.Antchak) Chapter 7: Interactive Technologies Chapter 8: Pragmatic Team Management Chapter 9: Project Management Tools and Budgeting Chapter 10: Pitching and Winning Chapter 11: Creative Marketing (by V.Gorchakova) Chapter 12: Environmentally Sustainable Event Design (by A.Julien and C.Mackay)