ISBN : 9781138097506
Author : Desmond Lam
Publisher : Routledge
Year : 2020
Language : English
Type : Book
Description : Table of Contents 1 Introduction 2 History of Gambling, Casinos and Modern Integrated Resorts 3 The Role of Casino in an Integrated Resort 4 Psychology of Gambling and Casino Gaming 5 Casino Floor Design, Servicescape and Service Quality 6 Basic Casino Operation Concepts 7 Marketing Casino Gaming 8 Social Impact of Integrated Resorts Additional Article I Additional Article II