Book
Digital Marketing Strategy : An Integrated Approach to Online Marketing
ISBN : 9781398605978
Author : Simon Kingsnorth
Publisher : Kogan Page Ltd
Year : 2022
Language : English
Type : Book
Description : Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a successful digital marketing strategy for measurable, optimized results. Recommended by the Chartered Institute of Marketing (CIM), it is supported by real-world case studies from the likes of Coca-Cola, Spotify, Airbnb, Adidas and Hostelworld as well as checklists, key terms and insights from leading industry practitioners to help you develop your own digital marketing strategy. This book is an invaluable guide for both digital marketing students and entry-level to mid-management marketing professionals.
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